Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis.
After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. It is now a worldwide conglomerate.
Pernod Ricard owns the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal), along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq plc.
In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka.
In 2013 Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.
As of 2015, India is the company's third largest market by value.
Campari is an alcoholic liqueur, considered an apéritif (20.5%, 21%, 24%, 25%, or 28.5% ABV, depending on the country in which it is sold), obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. It is a bitter characterised by its dark red colour.
Campari is often used in cocktails and is commonly served with soda water or citrus juice. It is produced by the Alfredo Campari Group, a multi-national company based in Italy.
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