Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis.
After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. It is now a worldwide conglomerate.
Pernod Ricard owns the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal), along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq plc.
In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka.
In 2013 Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.
As of 2015, India is the company's third largest market by value.
Cider (/?sa?d?r/ SY-d?r), known as hard cider in North America, is an alcoholic beverage made from the fermented juice of apples.
The juice of any variety of apple can be used to make cider, but cider apples are best. The addition of sugar or extra fruit before a second fermentation increases the alcoholic content of the resulting beverage.
Cider is popular in the United Kingdom, especially in the West Country, and widely available. The UK has the world's highest per capita consumption, as well as its largest cider-producing companies. Cider is also popular in other European countries including Ireland, Portugal (mainly in Minho and Madeira), France (in particular Brittany and Normandy), northern Italy (Piedmont and Friuli) and Spain (especially Asturias and the Basque Country). Central Europe also has its own types of cider with Rhineland-Palatinate and Hesse producing a particularly tart version known as Apfelwein.
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