Rum display in a liquor store
Government House rum, manufactured by the Virgin Islands Company distillery in St. Croix, circa 1941
Rum is a distilled alcoholic beverage made from sugarcane byproducts, such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels.
The majority of the world's rum production occurs in the Caribbean and Latin America. Rum is also produced in Austria, Spain, Australia, New Zealand, Fiji, the Philippines, India, Reunion Island, Mauritius, South Africa, Taiwan, Thailand, Japan, the United States, and Canada.
Rums are produced in various grades. Light rums are commonly used in cocktails, whereas "golden" and "dark" rums were typically consumed straight or neat, on the rocks, or used for cooking, but are now commonly consumed with mixers. Premium rums are also available, made to be consumed either straight or iced.
Southern Comfort (often abbreviated SoCo) is an American liqueur made from neutral spirits with fruit, spice and whiskey flavoring. The brand was originally created by bartender Martin Wilkes Heron in New Orleans in 1874. Since 1 March 2016 the brand has been owned by the Sazerac Company after being sold by the Brown-Forman Group
Jack Daniel's is a brand of Tennessee whiskey and the top selling American whiskey in the world. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county.
The product meets the regulatory criteria for classification as a straight bourbon, though the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon. As defined in the North American Free Trade Agreement, Tennessee Whiskey is classified as a straight bourbon authorized to be produced in the state of Tennessee. Packaged in distinctive square bottles, a total of 11 million cases of the flagship "Black Label" product were sold in the company's fiscal year ended April 30, 2013.
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